Google, the renowned tech giant, is contemplating a significant shift in its business model by integrating premium AI-powered features into its core search product for a fee. As per a Financial Times report, these advanced AI features might be incorporated into existing subscription services like Gemini Advanced or Google One. Notably, even the premium tier of Google Search will feature ads, while the traditional version remains free. This potential transformation is driven by Google's aim to integrate cutting-edge AI into search while maintaining its lucrative advertising revenue, which amounted to $175 billion last year. The rise of AI, exemplified by OpenAI's ChatGPT, has spurred Google into a race for AI supremacy. Although Google has been testing AI-powered search through the Search Generative Experience (SGE), incorporating such features poses challenges to its current business model. Despite ongoing development, a concrete decision and launch timeline are yet to be determined.
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