Instagram Reels are real growth hack right now! Not only for entertaining, creating Instagram Reels for your brand or business can be one of the best ways to get more followers and engagement! However, with increasing users of Instagram Reels, it is a must for you to apply some strategies to make your videos stand out from the crowd!
Let's supercharge your Instagram Reels with these 10 must-know hacks!
10 Top IG reels hacks
1. Create Creative Original Content
The upmost important IG reels hacks is to create creative and original content. By doing so, your content will have higher chance to show up on the Instagram Reels tab! The reasons behind is that you need to stand out from millions of creators who are sharing Instagram Reels daily. Meanwhile, IG has confirmed it prioritises videos that aren’t visibly recycled from third-party apps.Therefore, creative and original content is very important !
You don’t have to reinvent a new wheel when it comes to planning your Instagram Reels. Instead, you just need to create content with your own unique twist. You can take any existing idea and add your own little spin or perspective in it. As a result, they will become fresh and engaging content! For example, if you are a chef, you could create a series of daily meal prep precess or your favourite food portrait shots.
2. Include On-screen Text and Closed Captions
When it comes to reaching more users, adding on-screen text and subtitles to your videos is effective. Subtitles are not only great for people who watch without sound, they are invaluable for those with hearing difficulties. In other words, you can grab audience with different properties and enlarge your audience community by doing so!
Make sure to position your closed captions in the centre (more eye-catching position) of your screen to make it visible in every part of the Instagram app.
3. Hop on Trends Fast
Reels come and go in a fast pace! Therefore, It is better for you take a few minutes each morning to see what people are sharing by scrolling Instagram Reels tab and other creators’ profiles.
For instances, if there are something that seems to consistently pop up (can be a particular song, an audio clip or a dance trend), they probably are the trend and you can take reference to them!
4. Encouraging Viewers to Head to Your Link in Bio(To Drive Traffic)
It is recommended to include a clear call-to-action (CTA) in your Reel so as to encourage people to head to your link in bio. This could be done by placing on-screen text , a verbal call-out, video caption or all of the above.
You can use some bio tool (like Later's Linkin.bio) to create a mini landing page with multiple link buttons and clickable images. It only takes a few minutes to set up but with a great value
to your link in bio!
5. Engage in Reels Replies
Interacting with your audience is also an effective way for you to gain viral. The function that Instagram have given people more reasons to comment on your reels have paved the way for your success! If someone comments on your reel and you click that reply button, you will see a blue camera icon. You can tap on it and it will create a sticker on a new reel for you to respond to the comments.
The more people see you responding to comments with reels, the more they are going to want to comment on your existing reels!
6. Share Your Reels to Your Feed
Sharing Reels to your Instagram feed is one of the best ways to boost your views and increase your chances of going viral. Therefore, you opt to share your Reels directly to your Instagram feed. There’s a chance of your Reel go unseen by your community if you don't follow this!
Someone may worry about the aesthetic of your Instagram. Don't worry! you can upload an Instagram Reel cover image as you like and make it fits in nicely with the rest of your content.
7. Optimize On-screen Text Placement
No matter you’re adding closed captions or additional text, the on-screen text you placed is very important. Audience are likely to scroll right past your video if they cannot see your text clearly.
When adding text, make sure it is within 4:5 dimensions (especially if you’re sharing it to your feed). By doing so, your text will be visible when a user clicks on your Reel in-feed. It can be an enjoyable experience for your audience if your text placement is in a clear and proper manner.
8. Add Value and Share Educational Content
Instagram Reels are not only for entertainment, creating educational content provides a valuable service for your audience as well. You will also be positioned as an expert on a certain topic!
Blair does a great job at this. She creates easy digestible content on a whole range of social issues, like misgendering, blackface, antisemitism and slurs, etc as part of her ‘Smarter in Seconds’ series.
9. Find Your Niche and Post Consistently
If you would like to gain popularity on Instagram Reels, you are recommended to find your niche and post your reels consistently.
Without doubt, there are so many Instagram users with a wide range of interests and hobbies. However, there always a niche for you! If you’re a make-up craver, you could produce reels like Sophie Hannah. If you’re a bakery, you could shoot the baking procedure like bakingreels. Just like other social media platform, it’s all about trial and error in Instagram!
10. Include 3-5 Hashtags
It is a great way to help the Instagram algorithm to understand your content and serve it to relevant audiences by including 3-5 hashtags for your reels. You can use hashtags like "dailyrecipes" and "mealideas" so as to indicate to the Instagram Reels algorithm that your content is about food . It can increase the chance of these content to be served to users who are actively engaging with similar content.
Meanwhile, the keyword search function in Instagram will also boost your content if you have included appropriate and enough hashtags. Users searching for related topics will be able to discover your content!
You can also go viral and share your creative content through Creato!
Creato, a funding platform is now available to provide an easy way to get paid for hundreds of thousands of creators. The platform makes it easier for creators to build community of supporters and raise funds for their content by stripping away friction with alternative fundraising platforms such as Patreon. With Creato, creators will no longer create content alone.
Sign up on Creato now and start your journey!
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